A brand identity is more than your logo. It is your business values, mission, vision, personality, and audience perception. Your brand can take years to build and seconds to break the reputation. This is why it is important to create guidelines, like a brand book.

 

A brand book encompasses:

• core values

• mission & vision

• logo variations and icons

• typefaces and headings

• official colors

• how to display certain imagery

• materials

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A brand book not only serves as a helpful guide you as the business owner, but for your employees, contractors, vendors, and anyone whom you work directly with that needs to use your official assets for both print and online projects.

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Consistency in messaging and branding is key to grow so that your customers know exactly who you are. 

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