Marketing is a business investment, not an expense. You need to know your business knows and a marketing plan is how to get there.

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Overall marketing strategy can include digital, print, and in-person event strategies. Your marketing strategy can change over time to adapt to your customer expectations and changes in the marketplace.

 

A marketing plan includes

• Company Overview

• Unique Selling Proposition (Value Proposition)

• Product/Service Overview

• SWOT Analysis

• Target Audience/Persona

• Current Market Analysis for Industry

• Marketing Goals

• Competitive Analysis

• Budget

• Channels with Strategies and Budget Allocation

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Without a marketing plan, you may be throwing money in random places, like social media ads, without considering if they are worth it or not. You may not realize that organic traffic and your reviews are the ways your businesses is thriving. 

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