MARKETING STRATEGY
WHAT IS A MARKETING STRATEGY?
Marketing is a business investment, not an expense. You need to know your business knows and a marketing plan is how to get there.
Overall marketing strategy can include digital, print, and in-person event strategies. Your marketing strategy can change over time to adapt to your customer expectations and changes in the marketplace.
A marketing plan includes
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Company Overview
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Unique Selling Proposition (Value Proposition)
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Product/Service Overview
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SWOT Analysis
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Target Audience/Persona
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Current Market Analysis for Industry
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Marketing Goals
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Competitive Analysis
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Budget
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Channels with Strategies and Budget Allocation
Without a marketing plan, you may be throwing money in random places, like social media ads, without considering if they are worth it or not. You may not realize that organic traffic and your reviews are the ways your businesses is thriving.
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Do we get to meet to discuss the scope of the project?Yes, I include a meeting up to 1 hour to discuss all of the project requirements. (Phone, Zoom, Google Hangouts, etc.) Any additional meetings will be billed. I communicate with buyers beforehand if they require extra meetings.
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Do I get revisions?Yes, of course. Based on your package selection, the number of revisions listed is included in the price.
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What is the main method of communication?Email is the best for me. It allows me to send your revisions, track changes, and communicate effectively with you. If you prefer I use another chat software, we can certainly discuss.
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How often do you communicate progress?Since the timeline for these videos can be short, I communicate progress daily or every other day. I like to stay in constant communication with my clients about the progress of the video.
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Do I need to provide anything?Yes, I ask for certain attachments, brand guidelines, and the raw video footage to complete the video.
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Are my videos captioned?Captions and transcription are an add-on. An .srt file or side-car file able to be uploaded to Youtube and other video hosting platforms so that users can enable captions when needed. This is great for accessibility and your users will appreciate it.
