MARKETING ANALYTICS
HOW TO USE ANALYTICS TO MAKE DECISIONS
Social media ads, Google Analytics, and the other jumble of numbers can be confusing. We can help you determine what is working and where your content may need a boost.
With analytics, you can gather data on where your users are coming from, how long they stay on your site, and if they made a purchase.
Web and social analytics should be used together with sale data to create a holistic picture of your customer behavior, and not as a stand-alone method.
Analytics can help your realize your best times to post on social media, a campaign that received the most engagement, and more so that you can continue to grow your brand by making data-driven decisions.
Our Analytics Audit & Recommendations
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Google Analytics/Website review
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Social Analytics review
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Comparison to Lead Generation/Sales Data
Educational Sessions
If you use analytics often to measure outcomes, but need help understanding the lingo and how to best make decisions, we can provide coaching through educational sessions or workshops to help you navigate.
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Do we get to meet to discuss the scope of the project?Yes, I include a meeting up to 1 hour to discuss all of the project requirements. (Phone, Zoom, Google Hangouts, etc.) Any additional meetings will be billed. I communicate with buyers beforehand if they require extra meetings.
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Do I get revisions?Yes, of course. Based on your package selection, the number of revisions listed is included in the price.
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What is the main method of communication?Email is the best for me. It allows me to send your revisions, track changes, and communicate effectively with you. If you prefer I use another chat software, we can certainly discuss.
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How often do you communicate progress?Since the timeline for these videos can be short, I communicate progress daily or every other day. I like to stay in constant communication with my clients about the progress of the video.
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Do I need to provide anything?Yes, I ask for certain attachments, brand guidelines, and the raw video footage to complete the video.
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Are my videos captioned?Captions and transcription are an add-on. An .srt file or side-car file able to be uploaded to Youtube and other video hosting platforms so that users can enable captions when needed. This is great for accessibility and your users will appreciate it.
