This is totally a loaded question, yet probably the most important one. What problem in the world does your business solve? It doesn't have to be as lofty as curing a disease or building the next rocket. It can be as simple as bringing your community together or providing a safe place for teens to hang out. 

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You must know your solution to a problem.

Why is it different from others?

Easier said than done, but that's what we are here for!

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We'll guide you through the brand positioning process. It is crucial to have a clear roadmap to make decisions and communicate to your audience, stakeholders, and employees.

 

Brand Positioning Canvas includes:

• The Problem to Solve

• The Solution Your Business Provides

• The Current Market

• Target Audience

• Differentiators 

• Value Proposition

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Your customers will ask, "why you?" and you best know your why!

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It may be helpful to begin with your business or marketing plan beforehand to answer these critical questions.

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