BRAND POSITIONING
WHAT IS YOUR BUSINESS PURPOSE?
This is totally a loaded question, yet probably the most important one. What problem in the world does your business solve? It doesn't have to be as lofty as curing a disease or building the next rocket. It can be as simple as bringing your community together or providing a safe place for teens to hang out.
You must know your solution to a problem.
Why is it different from others?
Easier said than done, but that's what we are here for!
We'll guide you through the brand positioning process. It is crucial to have a clear roadmap to make decisions and communicate to your audience, stakeholders, and employees.
Brand Positioning Canvas includes:
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The Problem to Solve
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The Solution Your Business Provides
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The Current Market
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Target Audience
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Differentiators
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Value Proposition
Your customers will ask, "why you?" and you best know your why!
It may be helpful to begin with your business or marketing plan beforehand to answer these critical questions.
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Do we get to meet to discuss the scope of the project?Yes, I include a meeting up to 1 hour to discuss all of the project requirements. (Phone, Zoom, Google Hangouts, etc.) Any additional meetings will be billed. I communicate with buyers beforehand if they require extra meetings.
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Do I get revisions?Yes, of course. Based on your package selection, the number of revisions listed is included in the price.
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What is the main method of communication?Email is the best for me. It allows me to send your revisions, track changes, and communicate effectively with you. If you prefer I use another chat software, we can certainly discuss.
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How often do you communicate progress?Since the timeline for these videos can be short, I communicate progress daily or every other day. I like to stay in constant communication with my clients about the progress of the video.
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Do I need to provide anything?Yes, I ask for certain attachments, brand guidelines, and the raw video footage to complete the video.
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Are my videos captioned?Captions and transcription are an add-on. An .srt file or side-car file able to be uploaded to Youtube and other video hosting platforms so that users can enable captions when needed. This is great for accessibility and your users will appreciate it.
